It is an opportunity to perform on stage in front of an audience of professionals.
I met people there whom I later saw again on other occasions, and that helped create lasting connections — including with a radio journalist. I also met artists with whom I have stayed in touch ever since.
There is real networking potential in these events, both between artists and with the professionals present in the room. There are many artists looking for opportunities like this stage, and I am always happy to share information about it with my network.
Being featured on the HEYA playlist is also a great opportunity. It allows artists to be discovered by new audiences and through different networks.
There is the opportunity to perform, but also to gain visibility through social media, the website, and the playlist. These are all ways to connect different communities: artists, cultural professionals, and audiences.
It creates connections.